Promotional t shirts in Sydney are among the most popular promotional items given away by companies in Australia. Custom t-shirts have a long and colorful history. James Dean wore a white T-shirt under his leather jacket in the 1950s. T-shirts have been outspoken since then – but it wasn’t until the mid-sixties that they began to be used to deliver messages loud and clear. Disney was the first company to use promotional t-shirts for their business, but they started a trend that is still growing and snowballing.
Rock And Roll
Rock and roll concert promoters jumped on the bandwagon with t-shirts printed with the tour logo and dates in the late sixties and early seventies. Those t-shirts became hot collector’s items that promoted the band while declaring the tastes and personality of the wearer. Anyone who saw the t-shirt being worn had an immediate reference point with the wearer. It brought out one of the most intense selling points of promotional t-shirts – they provide a sense of unity and identity with a particular group or attitude. Promotional clothing with the logo of one football club or team kit item is among the most popular items in any department store. Professional sports leagues and teams quickly caught on to the trend.
It Can Solidify Your Branding.
T-shirts with your company’s name or logo on them can do more than just spread the word about your business. A good t-shirt can help solidify your branding and marketing efforts. By choosing t-shirt styles and messages that will appeal to your target audience, you’ll be helping to establish your brand in the minds of the public. The message that you put out there is more than the words on the t-shirt – it’s intrinsic in the t-shirt itself.
Avoid Synthetic Fabrics & Brightly Colored Dyes
On the other hand, if you’re marketing to eco-conscious folks, you’ll want to avoid synthetic fabrics and brightly colored dyes that are often petroleum-based. Position your product in their minds with ‘all-natural’ – naturally grown cotton/flax blends for fabrics, undyed or naturally dyed colors like soft browns, tans, greens, and blues. Promotional t-shirts for products aimed at women should be in figure-flattering styles with cap sleeves and round necklines. Those aimed at the retirement crew should be high quality, traditionally styled, and comfortable.
Where to Get the Best Services of Promotional T-Shirt Services
Industry and Trade is one of the market’s leading clothing and personal protection equipment providers. To the utmost satisfaction of their customers, they strive to provide high-quality, dependable, and long-lasting promotional clothing in Sydney at reasonable prices.